September 10, 2012 -
Canadians place a high level of importance on the Group Benefits
they have as part of their employment package. In fact, according
to the 2012 Sanofi Canada Healthcare Survey, 63 percent of
employees surveyed said that they think more positively of their
employer because of their health benefit plan. So, what happens
when something changes and an employee is no longer eligible for
their employer sponsored health benefit?
employees to enjoy individual health protection that works like the
coverage they recently had through the workplace," says Karen
Mason, Senior Vice President, Group - Equitable Life of Canada.
"Canadians place a high value on the protection afforded by Group
Benefits coverage and Coverage2go can fill a gap in an individual's
insurance needs when they are no longer eligible for employer
Coverage2go offers affordable, reliable health coverage and is
available to anyone who had health coverage under a Canadian Group
Benefits Plan within the 60 days immediately prior to submitting a
Coverage2go application to Equitable Life.
"Regardless of the reason that someone no longer has group
health coverage, Coverage2go can help and regardless of whether or
not they were an Equitable Life Plan Member, Coverage2go can help
Canadians protect their health, their families and their financial
future," adds Mike Smiley, Assistant Vice President - Group Sales,
Western Canada. "Coverage2go is just the latest example of our
recent responses to the changing insurance needs of Canadians and
addresses changes in their employment status and Group Benefits
In fact, change is what triggers an individual's need for
"Canadians change employment, retire when expected, or in some
cases earlier," says Mason. "Coverage2go can provide health and
dental coverage to those for whom a change means a loss of group
According to the recent Sanofi survey, only 51 percent of survey
participants expect continued access to employer health benefits
after retirement. This will have an important impact on the
baby boomer generation that is just starting to retire.
"Coverage2go can benefit baby boomers facing retirement without
the Group Benefits they have become accustomed to," says Smiley.
"It is also designed to meet the needs of any Canadian who has
recently lost their Group Benefits coverage and needs health
protection to go."
Anyone under the age of 75 who was recently covered for health
and/or dental coverage can now visit equitable.ca and use an online
Coverage2go Quote Calculator to see just how affordable individual
health coverage can be through Equitable Life of Canada.
About Equitable Life of Canada
Since 1920, customers have been depending on Equitable Life of
Canada for financial protection. As one of the largest mutual life
insurance companies in Canada, Equitable Life is dedicated solely
to its policyholders. Everything we do is focused on providing them
with personalized service, security and wellbeing.
Through partnerships with Managing General Agencies and
Advisors, we offer a wide selection of competitive Individual Life
and Health, Savings and Retirement and Group Benefits products to
meet a range of financial planning and health needs.
Media Relations Contact
Communications Specialist - Group Marketing
Direct Line: 519-904-8155