At Equitable Life, we believe in giving back to the communities in which we operate. In these communities, we support a variety of charitable initiatives. Most notably, our annual United Way campaign which helps strengthen our community and improve the quality of life for those living in Waterloo Region.

Our employees consistently demonstrate tremendous generosity for the Autism Speaks Canada Walk, and our annual Adopt-a-Family initiative to support local families in need during the holiday season.

Charitable Giving

Charitable Giving


Health & Wellness

  • United Way
  • Cambridge Memorial Hospital
  • Autism Speaks Canada
  • MS Society Bike Ride
  • Chamber Health Care Resources Council
  • Cops for Cancer
  • Wear Plaid for Dad
  • St. Mary’s Hospital Wear Red Day

Arts & Culture

  • Drayton Entertainment
  • Registry Theatre
  • Belmont Village Bestival
  • KW Symphony – Youth Orchestra
  • KW Art Gallery Family Day
  • Stratford Festival

Education & Sports

  • University of Waterloo
  • Wilfrid Laurier University Fellowship in Finance
  • Earth Rangers
  • Girl Guides of Canada
  • Chamber Business Excellence Award and Golf Tournament Sponsorship

Social Services & Disaster Relief

  • Adopt-a-Family Christmas Support
  • Sexual Assault Support Centre
  • House of Friendship
  • Family and Children’s Services Foundation
  • May Court Club
  • Make a Wish Alberta
  • OK2BMe
  • Habitat for Humanity

Regional Donations

  • Make a Wish Alberta
  • Halton Women’s Place
  • Shining Through Centre
  • Brain Tumour Association

Other Charitable Initiatives

  • KidsSport Canada
  • Sick Kids
  • MS Walk
  • Heart and Stroke
  • YWCA
  • KidsAbility
  • Breast Cancer
  • Women’s Crisis Service
  • Bruce Trail Conservancy
  • Big Sisters/Brothers
  • Lutherwood
  • Hockeyfest
  • Special Olympics
  • Sexual Assault Centre of Brant
  • St. John’s Therapy Dogs
  • Canadian Cancer Society
  • Bereaved Families of Ontario
  • Easter Seals
  • Veteran’s Association


Bowl for Kids' Sake

Team Equitable received honorable mention for donations to Bowl for Kids’ Sake. In March 2018, at the KingPin Bowlounge at Bingemans, local teams bowled to raise money for Big Brothers Big Sisters of Waterloo Region. Team Equitable raised more than $3,000.

Bell Let’s Talk Day

Bell Let's Talk logo

Bell Let's Talk is about more than just donating money. It’s a day focused on dialogue and conversation to break the silence and end the stigma around mental illness. Equitable Life joined the conversation this year by having a guest speaker talk to employees about ‘Happiness Learning from Positive Psychology' during Bell Let's Talk Day 2018.