Superior service

At Equitable Life, we're not your typical financial services company. We have the knowledge, experience and ability to find solutions that work for you. We're friendly, caring and interested in helping.

Mutual status

As a mutual company, Equitable Life is owned by participating policyholders, not shareholders. So we can focus on your interests and providing you with personalized service, security and wellbeing. Our participating policyholders share in our success - they are eligible to receive dividends supported by distributable earnings from all of our lines of business.

Financial strength and stability

Equitable Life’s financial success is a result of very strong growth and a conservative approach to investment. We take a conservative approach to risk and focus on longer term strategies that foster ongoing stability and growth for our policyholders and business partners.

In 2021, this approach continued to be successful as Equitable Life of Canada had an outstanding year, demonstrating the Company’s financial strength stability, as well as its ability to deliver on its strategic plan. Equitable Life realized earnings of $187 million, which resulted in dividends to participating policyholders increasing by 30% to $79 million.

With these earnings, the Company was able to achieve a Life Insurance Capital Adequacy Test (LICAT) ratio of 167%. Equitable Life also experienced continued and steady growth. The Company achieved a new high of $2 billion for premiums and deposits and reached $6.8 billion in assets under administration.

Industry leading products

We work with independent advisors across Canada to offer a diverse lineup of competitive Individual Life and HealthSavings and Retirement and Group Benefits solutions to help you achieve your financial goals with confidence.

Corporate citizenship

We believe in giving back to the communities in which we operate, and we support various charitable initiatives. Most notably, our annual United Way campaign helps make the communities we serve better, healthier and more caring places to live. Our employees consistently demonstrate tremendous generosity for our annual Adopt-a-Family initiative to support local families in need during the holiday season. We are also proud to be the National sponsor of Autism Speaks walks.