Equitable launches new Guaranteed Investment Funds

Waterloo, ON – November 17, 2025 – Equitable® has launched its latest option for individuals who are looking for investment growth and protection: Equitable Guaranteed Investment Funds™ (GIF).

“We’re excited to offer the Equitable GIF to Canadians,” said Cam Crosbie, Executive Vice-President, Individual Wealth. “This product isn’t just a refresh; it’s a reinvention based on direct feedback from advisors and on market demand. It’s the next generation of our trusted segregated fund offering, delivering a superb client-centric experience.”

In today’s economy, Canadians crave something simple in their investment products: protection. The Equitable GIF product is built to complement a variety of investment strategies with features that include:

  • A broader investment selection for all types of investors
  • A fund manager lineup that delivers global experience and innovation
  • Resets, maturity and death benefit guarantees
  • Preferred pricing and householding
  • An automatic asset rebalancing option
  • A streamlined application process and digital transactions for advisors and clients

Over the past decade there has been a continued increase in the number of adult children living with their parents and an increase in the number of multi-generational households across Canada. The preferred pricing program and householding features in particular support this evolving need and offer benefits for clients who are living this experience.

With the launch of Equitable GIF, the company has added shelf breadth and depth to its investment options with new funds and expanded partnerships. In total, there are 51 funds and 10 fund managers, with all funds available on 75/75 and 75/100. New fund managers include Brandes, RBC Global Asset Management, Fiera Capital, Canoe Financial and Vanguard Canada, who are joining existing partners Fidelity Investments Canada, Dynamic, Invesco Canada, Franklin Templeton and Equitable Asset Management Group.

“Equitable guaranteed investment funds are selected and monitored by a team of investment professionals so clients can have the confidence of having high-quality, flexible solutions in one place. With access to institutional-grade investment strategies, we’re able to offer comprehensive coverage and solutions for any client,” says Crosbie.