New dividend scale effective July 1, 2012

Equitable Life® is the largest federally regulated mutual life insurance company in Canada. Our participating policyholders are our owners. We have no shareholders.

Participating whole life  policyholders are entitled to share in Equitable Life's distributable earnings of the Participating Account through a credit of annual dividends to their policy. Determining the dividends takes into consideration various components of the participating block of policies. These include the investment performance of the Participating Account as well as death claims and lapses, taxes, and other expenses that are associated with the sale and administration of the participating block of policies.

Despite the decline in the economy and interest rates over the past few years, the long-term investment strategy of Equitable Life's Participating Account has maintained positive yields. However, the prolonged low interest rate environment continues to put downward pressure on those yields, which needs to be reflected in the dividend scale.

As a result, Equitable Life's Board of Directors has approved a change to the dividend scales effective July 1, 2012. The change consists of a reduction to the dividend interest rate and an improvement in the expense component of the Participating Account.  What does this mean to you?

Would you like more information?

If you have any questions regarding the dividend scale change, your policy or Equitable Life, or if you would like an updated illustration to show how your cash values will grow given the new dividend scale, please call your advisor or contact us at 1.800.668.4095 or email customer-service@equitable.ca