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For information on our commitment to protecting your privacy,
please familiarize yourself with our Privacy literature below:
Equitable Life of Canada® Privacy
The Privacy Commissioner of Canada defines privacy as an
individual's right to maintain control over the uses and
circulation of his or her Personal Information.
At The Equitable Life Insurance Company of Canada, our
commitment to protecting the confidentiality and security of our
clients' Personal Information has and always will be the most
integral part of our corporate values. Equitable Life® has adopted
the ten privacy principles established by the Canadian Standards
Association's Model Code for the Protection of Personal
Information. These ten principles form part of the Personal
Information Protection and Electronic Documents Act ("Act"). This
Act establishes rules governing the collection, use and disclosure
of Personal Information.
Under the Act, Personal Information is broadly defined as
information (data) - oral, written or electronic - about an
identifiable individual. Personal Information includes, but is not
limited to, the following:
The name, title, business address or business telephone number
of an employee of an organization ("business card information") is
not considered Personal Information. Any data that we have
collected in which all the "personal identifiers" have been
removed, making it impossible to determine the identity of the
person to whom it relates, is also not considered Personal
We ask you for information to establish and service your needs
as a client. The Personal Information we ask for depends on the
product or service you are requesting. For all products and
services offered by Equitable Life, we need your name, address and
some form of identification. Here is why we need some of the other
information we ask you to provide:
By providing us with your birth date we are able to better
identify you and ensure that no one is trying to impersonate you.
We may also use your birth date to determine your eligibility for
products and/or services you are requesting.
Your SIN is required for certain benefits and products that earn
investment income in order to comply with Canada Revenue Agency's
income reporting requirements. If you provide your SIN, we may also
use it to keep your information separate from other clients.
By providing us with your financial information, we are able to
assess your eligibility for certain products and services.
Your health information is required for certain products and
services to ensure you are eligible for coverage.
For these purposes we may share your Personal Information within
Equitable Life, with your financial advisor, broker, plan
administrator, other insurance companies, insurance reporting
agencies, credit bureaus and with any other person, corporation or
It is your right to choose not to provide us with some or all of
your Personal Information. You may even deny us or withdraw consent
to the use or disclosure of your Personal Information for certain
purposes. However, it is important to remember that we require
certain aspects of your Personal Information in order to establish
your eligibility for certain products and services, or to continue
to provide you with these products and services.
Our systems and procedures are designed to prevent loss, misuse,
unauthorized access, disclosure, alteration or destruction of your
Personal Information. Only authorized employees and service
providers of Equitable Life have access to your Personal
Information. Our commitment to security extends to the contracts
and agreements that we sign with external suppliers and service
Chief Privacy Officer
One Westmount Road North
P.O. Box 1603 Station Waterloo
Waterloo, ON N2J 4C7
This Privacy Statement is governed by applicable provincial and
federal laws and applies to all clients who are Canadian residents.
It is subject to review and change from time to time to ensure its
continued accuracy and relevance.
One Westmount Road North
P.O. Box 1603, Stn Waterloo
Waterloo, Ontario N2J 4C7
Toll Free: 1.800.265.8878