Canadians have turned to Equitable Life since 1920 to protect what matters most. We work with independent advisors across Canada to offer Individual Life and Health, Savings and Retirement, and Group Benefits solutions to meet your needs.
But we're not your typical financial services company. We have the knowledge, experience, and ability to find solutions that work for you. We're friendly, caring and interested in helping. And we're owned by our participating policyholders, not shareholders. So we can focus on your interests and provide you with personalized service, security, and wellbeing.
Click on the video below to learn more about Equitable Life and the solutions we offer to meet our customers’ needs.
Our financial strength
Equitable Life takes a conservative approach to risk, and we focus on longer-term strategies that foster ongoing stability and growth for our policyholders and business partners. This approach has paid off as Equitable Life delivered a strong financial performance again in 2020.
Our commitment to employees
We are proud to be named one of the Waterloo Area's Top Employers since 2009 and have been recognized by Waterloo Region with a Platinum Award for workplace health since 2015.
Our corporate citizenship
We believe in giving back to the communities in which we operate, and we support various charitable initiatives. Most notably, our annual United Way campaign helps make the communities we serve better, healthier and more caring places to live. Our employees consistently demonstrate tremendous generosity for the Autism Speaks Canada Walk, and our annual Adopt-a-Family initiative to support local families in need during the holiday season.
We also provided financial support to a number of other educational, healthcare, and cultural institutions in 2020, including:
- Canadian Red Cross
- MS Society
- Big Brothers/Big Sisters
- Junior Achievement
- Family and Children Services
- Heart & Stroke
- Sick Kids
Click here to learn more about Equitable Life in the community.
In November 1920, Sydney Tweed started The Ontario Equitable Life and Accident Insurance Company in a second-floor office in Waterloo, Ontario. Within the first week, the Company had a solid footing with $300,000 of insurance in force. By the end of the first year, the Company had more than $7 million of insurance in force, a record unequaled by any Canadian life insurance company at that time. A philosophy of growth and a commitment to our policyholders was instilled from the beginning. During the Great Depression, the Company pioneered an inexpensive family income policy offering security to families during insecure times. In 1936, the name changed to The Equitable Life Insurance Company of Canada, demonstrating the commitment to provide all Canadians with protection.
Equitable Life's key milestones
- 1963: Adopted a mutual ownership structure
- 1999: $1 billion of assets under administration
- 2009: $50 billion of life insurance in-force
- 2016: $1 billion of premiums and deposits $100 billion of life insurance in-force
- 2017: $4 billion of assets under administration $100 million of net income $100 million of Individual sales
- 2020: Equitable Life celebrates 100th anniversary
The Equitable Life Insurance Company of Canada is a member of Assuris. Assuris is the not for profit organization that protects Canadian policyholders in the event their life insurance company fails. Details about Assuris' protection are available at www.assuris.ca or by calling the Assuris Information Centre at 1.866.878.1225.