May 22, 2020 -

As COVID-19 continues, our commitment to your health, wealth and well-being remains unchanged. We’re proud to be celebrating 100 years of experience in the insurance industry this year and are looking forward to continuing our success as one of Canada’s largest mutual insurance companies.

We are financially strong and stable

Equitable Life has been protecting what matters most to Canadians since 1920. We have the experience and financial stability to weather this crisis: our Life Insurance Capital Adequacy Test (LICAT) ratio, global credit rating, and current dividend scale are three key indicators of financial health in the insurance industry that clearly demonstrate this. Equitable Life remains financially strong and committed to supporting you and your needs.

We pride ourselves on our customer service

Being recognized for our service culture is a point of pride for a company that includes ‘customer focus’ as one of its three corporate values. We apologize if it takes you longer to get in touch with us as our customer service centres are experiencing extremely high volumes. Our commitment to you hasn’t waivered – we’re focused on finding solutions that work best for you.

We have adjusted our business to meet your needs

We have a robust and well-tested business continuity plan in place and our business is almost 100% digital. Most of our employees are now working remotely from home and are working hard to keep our operations running smoothly. Our sales and customer service teams remain open and available to support you, and we’ve moved even more of our processes online to help you manage your accounts.

We are here with you and for you

To commemorate our 100th Anniversary this year, we donated $4.5 million to purchase and install a new MRI for Grand River Hospital and, as part of our Equitable Gives Back Contest, we donated $50,000 –  $10,000 each – to five charities in British Columbia, Alberta, Manitoba, Ontario and Quebec. As well, we are celebrating by randomly selecting policyholders to receive a $100 and three grand prizes. For more information about our celebrations, check out our website at

As the global situation continues to evolve, rest assured that Equitable Life is unwavering in our commitments to you and the communities we serve. We are here with you and for you.


Please don’t hesitate to contact us or your Advisor if you have questions or concerns.