December 13, 2011 -

Equitable EZClaim™ just got a little more bite with the introduction of a Health and Dental claims mobile app for the iPhone and iPad2 following the introduction of a BlackBerry® smartphone mobile app and online capabilities for electronic claims submission.

"We are delighted to offer an iPhone and iPad2 based mobile app as part of the evolution of EZClaim," says Karen Mason, Senior Vice President, Group - Equitable Life of Canada. "Options and choices in submitting health and dental claims are important - and iPhone and iPads are a popular consumer choice and are certainly going to be a popular Plan Member option for submitting their claims to us."

Mobile app usage is becoming more popular among BlackBerry and iPhone/iPad2 users.  According to a March 2011 survey conducted by Quorus Consulting for the Canadian Wireless Telecommunications Association, 61 percent of male smartphone owners and 55 percent of female smartphone owners have downloaded a mobile app.

"Canadians, including our Plan Members are using their wireless devices in record numbers and for more and more reasons via a mobile app," says Mason. "Whether our Plan Members choose to use EZClaim Online or EZClaim Mobile from their iPhone or BlackBerry device, they now have more options in how they want to submit their Health and Dental claims and associated receipts to us."

With Canadian smartphone owners having downloaded an average of between 11 (females) and 13 (males) apps (excluding games), giving EZClaim more bite with an iPhone/iPad2 app just made sense.


About Equitable Life of Canada 
Since 1920, customers have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing. Through partnerships with Managing General Agencies and Advisors, Equitable Life offers a wide selection of competitive Individual Life and Health, Savings and Retirement and Group Benefits products to meet a range of financial planning and health needs.

Media Relations Contact
Mike Waechter
Director, Group Marketing
Direct Line: 519.904.8090


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