September 12, 2016 -

Equitable Life of Canada launched its refreshed plan administrator website today with a brand new look and exciting new functionality.

The newly designed site features a single dynamic home page that allows plan administrators to access all of their services and content at-a-glance.

“The design is more user-friendly and easier to navigate,” says Norma Crouse, Equitable Life’s Assistant Vice-President of Claims and Administration. “It allows plan administrators to  quickly  update plan member changes, perform  administrative updates and easily find the documents they need.”

As well, the site includes several enhanced features and new functionality, including:

  • A new premium calculator that allows plan administrators to estimate monthly premium costs per benefit for individual plan members;
  • The ability to update banking information after enrolment on behalf of plan members;
  • A streamlined process for updating plan member information, including changing family categories for health or dental benefits; and
  • A restructured enrolment tool to deliver a better user experience.

“The changes are all based on feedback our clients provided to our service teams,” says Crouse. “We used their suggestions to deliver a helpful resource tool that meets their needs.”


About Equitable Life of Canada

Canadians have turned to Equitable Life since 1920 to protect what matters most. We work with independent advisors across Canada to offer individual insurance, savings and retirement and group benefits solutions to meet your needs.

But we’re not your typical financial services company. We have the knowledge, experience and ability to find solutions that work for you. We’re friendly, caring and interested in helping. And we’re owned by our participating policyholders, not shareholders. So we can focus on your interests and provide you with personalized service, security and wellbeing.

Media Relations Contact
Don Bisch
Director, Group Marketing
Direct Line:  519.904.8017