June 26, 2017 -

Equitable Life of Canada announced today that it has introduced a number of enhancements to its plan member website, making it more user-friendly and more secure.

“The My Coverage section of EquitableHealth.ca has been redesigned to make it easier for plan members to access and understand their coverage details,” says Norma Crouse, Equitable Life’s Assistant Vice-President of Claims and Administration.

The page features a responsive design allowing plan members to view all their benefits at-a-glance or to click on specific benefits to view more details, including their benefit period and balance remaining, coverage maximums, deductibles, reimbursement levels and more. The intuitive design of the coverage summary page is also fully optimized for mobile devices.

“Plan members can now conveniently access their coverage information both at home and on-the-go,” adds Crouse. “They can quickly and easily verify their coverage details when they’re at the dentist’s office, the optometry clinic or the pharmacy.”

In addition, the site has some new features, including:

  • A “Get started” menu on the home page to help plan members quickly navigate to the functions they use most;
  • A health benefits abuse and risk management section to provide plan members with additional information on how best to protect themselves and their group benefits plan from abuse; and
  • A new security feature that prompts plan members to confirm their identity when connecting with a new browser and/or device not previously associated with their account.

“The site’s new functionality, enhanced security features and fully responsive interface are designed to give plan members an even better user experience,” says Crouse


About Equitable Life of Canada

Canadians have turned to Equitable Life since 1920 to protect what matters most. We work with independent advisors across Canada to offer individual insurance, savings and retirement and group benefits solutions to meet your needs.

But we’re not your typical financial services company. We have the knowledge, experience and ability to find solutions that work for you. We’re friendly, caring and interested in helping. And we’re owned by our participating policyholders, not shareholders. So we can focus on your interests and provide you with personalized service, security and wellbeing.


Media Relations Contact
Don Bisch
Director, Group Marketing
Direct Line:  519.904.8017
Email:  dbisch@equitable.ca