March 24, 2014 -

Equitable Life of Canada announced today the introduction of Term 30/65, the newest addition to its term life insurance lineup.

Term 30/65 is our lowest-cost option for 30 years of coverage. Guaranteed premiums are payable to the later of 30 years and age 65, with no increases. At that time, the plan expires. The ability to cover multiple lives under one plan or add an optional rider to cover children makes it the perfect family plan.

As with the 10 and 20 year Term products, Term 30/65 is ideal for providing financial security for what matters most. This could include final expenses, leaving an education fund for children or grandchildren, or making funds available to pay off a mortgage so your family can stay in their home.

"When it comes to protecting your mortgage having a guaranteed level cost for the entire duration is very desirable", said Michael Dawe, Senior Vice President, Individual Insurance.  With no renewal premium increases, Term 30/65 provides the comfort of cost certainty; you know what you are paying today will remain the same for the duration of the plan.

Equitable Life's expanded lineup for term life insurance products makes it easier than ever to find the right payment options and durations to fit your specific need and budget.

Term 30/65 is available on March 24th through your insurance advisor.


About Equitable Life of Canada
Canadians have turned to Equitable Life since 1920 to protect what matters most. We work with independent advisors across Canada to offer individual insurance, savings and retirement and group benefits solutions to meet your needs.  But we're not your typical financial services company. We have the knowledge, experience and ability to find solutions that work for you. We're friendly, caring and interested in helping. And we're owned by our participating policyholders, not shareholders. So we can focus on your interests and providing you with personalized service, security and wellbeing.


Media Relations Contact
Natasha Krivokapic
Director, Individual Product Development
Direct Line: 519.904.8025