June 15, 2011 -

The Equitable Life Insurance Company of Canada® is pleased to announce that its Board of Directors has approved the continuation of the current dividend scale for 2011/2012. As such, policyholder dividends credited to each individual policy during the period from July 1, 2011 to June 30, 2012 will be equal to or greater than those of the previous year. Total dividend payments to policyholders will be approximately $10.2 million in 2011/2012, compared with $9.8 million the previous year.

Despite the economic decline and low interest rates over the past few years, Equitable Life of Canada® has maintained a prudent risk management and long-term investment strategy for its Participating Account, allowing the Company to maintain positive yields. However, a prolonged low interest-rate environment could put downward pressure on those yields, requiring a reduction in the dividend scale in the future.

About Equitable Life of Canada

Since 1920, customers have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life® is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing.

Through partnerships with Managing General Agencies and Advisors, we offer a wide selection of competitive Individual Life and Health, Savings and Retirement and Group Benefits products to meet a range of financial planning and health needs.


Media relations contact

Don Bisch
Director, Corporate Communications
1.800.722.6615 ext. 8017