November 1, 2011 -

Equitable Life raised more than $104,000 for its 2011 United Way (UW) campaign.  Held during October, the campaign featured a variety of events both at Head Office and in Regional Offices across the country, including bake sales, raffles, bingo, silent and online auctions and a spare change drive.

"Equitable Life employees continue to be generous when it comes to giving back to their communities," says Kari Gough, co-chair of Equitable Life's 2011 United Way campaign.  "During tough economic times, this generosity is even more important," she adds.

"Every day, Canada's United Ways work locally to change living conditions for the better. The issues they face may vary, but the values and purpose that drive them are the same: to strengthen their communities and improve the quality of life for Canadians," says Jan Varner, Chief Executive Officer, United Way Kitchener Waterloo and Area.

Next to governments, the UW is the largest funder of the voluntary sector and social services in Canada.  Each year, UW raise upwards of $480 million, the vast majority of which is reinvested in local communities to support programs and services directed at improving the social conditions of Canadians.

In Waterloo, through community investments, the United Way helps local programs, services and initiatives which support five regional priorities: 

  1.  All Children and Youth Reach their Potential;
  2. All Families are Strong;
  3. All Neighbourhoods are Inclusive and Thriving;
  4. All Newcomers are Welcome and Supported; and
  5. All People are Economically Secure.

 About Equitable Life of Canada

Since 1920, Canadians have been depending on Equitable Life of Canada for financial protection. We offer a wide selection of competitive Individual Life and Health, Group Life and Health, and Savings and Retirement products to meet a range of financial planning and health needs. As one of Canada's largest mutual life insurance companies, Equitable Life is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing. Equitable Life employs more than 500 staff members at its head office in Waterloo and in regional offices across Canada. The Company is represented by more than 10,000 independent advisors serving Equitable Life policyholders across Canada and in Bermuda.

For more information contact:
Don Bisch
Director, Corporate Communications