August 26, 2013 -

Equitable Life of Canada announced today the introduction of Final Protection, a new simple issue whole life insurance product.

Available to people age 40 to 80, Final Protection provides up to $50,000 of lifetime coverage with eligibility based on just a few simple health questions.  No medical exam is required.  And an additional benefit will be paid if death is accidental.

"Many Canadians would like to provide a small amount of cash for their beneficiaries, but don't want to go through the hassle of a medical exam," says Michael Dawe, Senior Vice-President, Individual Life and Health at Equitable Life.  "Final Protection fills that need."

Level premiums, death benefit and cash values are all guaranteed with the new product.  Plus there is a reduced policy fee if two lives are insured under the same policy.

"Final Protection is ideal for replacing group benefits at retirement; covering outstanding debts, medical bills and final expenses; or leaving a small inheritance to loved ones or a favourite charity," adds Dawe. "And the easy electronic application means that policies can be issued in a fraction of the time it takes for traditional products."

Final Protection is available on August 26th through your insurance advisor.

About Equitable Life of Canada
Since 1920, people have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing.  Through Managing General Agencies and Advisors across Canada, we offer a wide selection of competitive Individual Life and Health, Savings and Retirement, and Group Benefits products to meet a range of financial planning and health needs.

Media Relations Contact
Natasha Krivokapic
Director, Individual Product Development
Direct Line: 519.904.8025