October 1, 2013 -

Equitable Life of Canada announced today the introduction of Pivotal SelectTM, a new segregated fund contract that offers growth, protection, and flexibility to meet a wide range of individual investment needs.

Similar to the existing Pivotal Solutions product that it is replacing, Pivotal Select includes a resettable 100% Death Benefit Guarantee in its Estate Class. In addition, Pivotal Select also includes a new lower cost Investment Class as well as a new, more transparent fee structure.

"Segregated funds have continued to remain a key component of many portfolios as individual investors seek growth with the comfort of guarantees", said Judy Williams, Assistant Vice-President, Savings and Retirement at Equitable Life. 

Estate Class targets investors who want to grow their savings with the protection of enhanced guarantees, while Investment Class is well-suited for investors who want to build their portfolio with flexibility and maximize their growth potential with the lowest fees.

Other exciting enhancements include a refreshed fund line-up, more competitive management expense ratios, and increased deposit ages. Pivotal Select includes investment options offered by in-house and third-party managers and cover all major asset classes: fixed income, balanced funds, and Canadian and global equities. Clients can access their investment information anytime, anywhere, on Equitable Life's recently-launched Client AccessTM online portal.

Pivotal Select is available October 1st through insurance advisors. The existing Pivotal Solutions segregated funds product closes to new contracts on October 25, 2013.

About Equitable Life of Canada
Since 1920, people have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing. Through Managing General Agencies and Advisors across Canada, we offer a wide selection of competitive Individual Life and Health, Savings and Retirement, and Group Benefits products to meet a range of financial planning and health needs.

Media Relations Contact:
Don Bisch
Director of Corporate Communications