January 23, 2017 -

Equitable Life of Canada has enhanced its face-to face online application, making it available for all of its traditionally underwritten products. First introduced in 2016, EZcomplete™ can now be used to submit applications for all individual and business-owned policies including whole life, universal life, term and critical illness life insurance.

In today’s environment, there are high expectations about what can be done online. With EZcomplete, we’ve focused on making it easier for advisors to submit an insurance application for any of our individual products.

Completing a paper application can be time consuming and lengthy applications can make it easy to miss important information. Because it is interactive, EZcomplete guides advisors through only the required questions, making it easier to use and reducing the time it can take to finish this process.

E-payment and e-signature technology allows signatures using a mouse, finger or stylus, with initial online payment options through credit card or Interac® Online. With the click of a button, the EZcomplete application is submitted to Equitable Life to begin processing, making it not only a simple option, but a green choice.


About Equitable Life of Canada

Canadians have turned to Equitable Life since 1920 to protect what matters most. We work with independent advisors across Canada to offer individual insurance, savings and retirement and group benefits solutions to meet your needs.

But we’re not your typical financial services company. We have the knowledge, experience and ability to find solutions that work for you. We’re friendly, caring and interested in helping. And we’re owned by our participating policyholders, not shareholders. So we can focus on your interests and provide you with personalized service, security and wellbeing.

Media contacts

Patti McKague
Director, Corporate Communications
Equitable Life of Canada

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