June 3, 2013 -

Equitable Life of Canada, is proud to add Integrated Health Metrics Reference Reporting to the well-received Drug Plan Management Toolkit released in 2012. Together these powerful tools will provide our customers with a broadened scope of their benefit plan as well as actionable insights to make informed decisions.

Healthcare will continue to evolve rapidly in complexity, opportunities and risks. Advisors and Plan Sponsors continue to have limited access to practical group benefit decision tools and insights which take into consideration multiple key health metrics and trends.

In the absence of fact-based insights, striking a balance between benefit design and its associated value and cost is difficult, and will be a challenge to achieve the longer term sustainability of the group benefits plan which is so important  to employees and their families.

In January of 2012, Equitable Life launched our proprietary Drug Plan Management Toolkit; a highly customized end-to-end decision and implementation tool developed in response to the rapidly evolving and complex drug landscape.  Advisors and Plan Sponsors have responded overwhelmingly to their practical utility and value.

Equitable Life's Integrated Health Metrics Reference Report now incorporates additional actionable insights associated with disease, health risk factors, paramedical, and disability cost and trends. "Our over-arching objective is to continue to innovate and refine how we enable Advisors and Plan Sponsors to have a more constructive, customized, and practical conversation on health management, always driven by Health Metrics That Matter TM" Martin Chung,  AVP Strategic Health Management.

About Equitable Life of Canada
Since 1920, customers have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life® is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing. Through Managing General Agencies and Advisors, Equitable Life offers a wide selection of competitive Individual Life and Health, Savings and Retirement and Group Benefits products to meet a range of financial planning and health needs.


Media Relations Contact
Mike Waechter
Director, Group Marketing
Direct Line: 519.904.8090
Email: mwaechter@equitable.ca