November 28, 2011 -

Equitable Life of Canada® just made submitting Health and Dental claims a lot easier and faster by developing the downloadable and free Equitable EZClaim™ Mobile App for BlackBerry® wireless devices. EZClaim for Apple wireless devices will follow shortly.

"We want to provide our Plan Members choice in how they submit their Health and Dental claims to us," says Karen Mason, Senior Vice President, Group - Equitable Life of Canada. "More and more of our Plan Members are using smartphones and the introduction of EZClaim was in direct response to this trend."

In fact, according to a March 2011 survey conducted by Quorus Consulting for the Canadian Wireless Telecommunications Association, one out of three Canadian mobile phone users have a smartphone. Statistics Canada also estimates that 78 per cent of Canadian households have a mobile phone, up four per cent from two years earlier.

"Canadians are using their smartphones for everything from email to banking," explains Greg Moore, Director - Group Business Technology. "That is why we are now providing our Plan Members with the opportunity to submit their Health and Dental claims in a way that is easy and familiar to them and their families."

"Equitable Life believes in providing choice and a positive customer service experience," adds Norma Crouse, Assistant Vice President - Group Claims. "As our Plan Members and client expectations change, we have the technology and commitment to change with and for them."

Electronically submitted claims reduce potential mail delays and the chances of having to decipher hand writing or smudged faxes. These claims are paid faster, meaning Plan Members get their payments more quickly.

"Plan Members can submit Health and Dental claims electronically and 98 percent of them are processed within one day" says Crouse. "With EZClaim, submitting claims and receipts is even easier and continues to ensure accurate and efficient claims adjudication."


About Equitable Life of Canada

Since 1920, customers have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life® is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing. Through partnerships with Managing General Agencies and Advisors, Equitable Life offers a wide selection of competitive Individual Life and Health, Savings and Retirement and Group Benefits products to meet a range of financial planning and health needs.

Media Relations Contact
Mike Waechter
Director, Group Marketing
Direct Line: 519.904.8090

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