May 30, 2011 -
Equitable Life of Canada introduced a new look for its corporate
website at www.equitable.ca today.
In addition to conveying a clear, consistent look and feel, the
site includes a number of new features and functionality. The new
- Is easier to navigate with a bilingual search function to help
visitors find what they are looking for;
- Links to Equitable Life's social media sites to allow people to
stay up to date on developments at the Company;
- Supports graphics, rich media, and other interactive features,
such as video; and
- Allows the visually impaired to get the information they
"The new site was created with our key audiences in
mind-policyholders, potential customers, advisors and group plan
administrators and members," said Don Bisch, Director of Corporate
Communications at Equitable Life. "All the navigation features on
the site are designed to make it easier for them to find what-or
who-they're looking for, so they can make informed decisions about
their individual and group financial needs and their clients'
If you have any questions about the new website, or if you can't
find what you're looking for, contact:
Online Communications Specialist
About Equitable Life of Canada
Since 1920, customers have been depending on Equitable Life of
Canada for financial protection. As one of the largest mutual life
insurance companies in Canada, Equitable Life is dedicated solely
to its policyholders. Everything we do is focused on providing them
with personalized service, security and wellbeing.
Through partnerships with Managing General Agencies and
Advisors, we offer a wide selection of competitive Individual Life
and Health, Savings and Retirement and Group Benefits products to
meet a range of financial planning and health needs.