May 30, 2011 -

Equitable Life of Canada introduced a new look for its corporate website at today.

In addition to conveying a clear, consistent look and feel, the site includes a number of new features and functionality. The new site:  

  • Is easier to navigate with a bilingual search function to help visitors find what they are looking for;
  • Links to Equitable Life's social media sites to allow people to stay up to date on developments at the Company;
  • Supports graphics, rich media, and other interactive features, such as video; and
  • Allows the visually impaired to get the information they need.

 "The new site was created with our key audiences in mind-policyholders, potential customers, advisors and group plan administrators and members," said Don Bisch, Director of Corporate Communications at Equitable Life. "All the navigation features on the site are designed to make it easier for them to find what-or who-they're looking for, so they can make informed decisions about their individual and group financial needs and their clients' needs."



If you have any questions about the new website, or if you can't find what you're looking for, contact:

Sarah Sheehan
Online Communications Specialist


About Equitable Life of Canada
Since 1920, customers have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing.

Through partnerships with Managing General Agencies and Advisors, we offer a wide selection of competitive Individual Life and Health, Savings and Retirement and Group Benefits products to meet a range of financial planning and health needs.