November 2, 2020 -

Equitable Life of Canada® announced today that it has enhanced its Online Plan Member Enrolment tool to allow plan sponsors to easily add new employees to their benefits plans.

First launched in 2019 for new groups, Equitable Life’s Online Plan Member Enrolment tool offers a more secure and efficient alternative to traditional paper enrolment that simplifies the onboarding process for both plan administrators and plan members. New employees can now enroll in their benefits plan in just minutes from their computer or mobile device.

“Enrolling a new plan member in the benefits plan can be overwhelming – for both the plan administrator and the employee,” says Maureen Long, Assistant Vice President, Group Claims and Administration at Equitable Life. “It’s challenging to ensure plan members complete the necessary paperwork before the enrolment deadline, and time consuming to manually load new members.”

With Equitable Life’s Online Plan Member Enrolment tool, new employees can easily enter all their enrolment information, including dependent details, banking information for direct deposit of claim payments and details for coordination of benefits. They can even designate their beneficiary electronically.

The online enrolment tool also lessens the effort for plan administrators to onboard new hires. The tool reduces errors and rework that can occur due to spelling mistakes or missing information on paper forms. And it reminds users before the enrolment period expires, resulting in fewer late applicants.

“For plan administrators, the days of chasing plan members for their paper enrolment forms are gone,” says Long. “Once they enter a few employee details, our system will automatically send out an email to the plan member, inviting them to enroll in their benefits program. And there’s no need to send reminders to employees about their benefits enrolment. It’s all done automatically”. 

Online plan member enrolment is available at no additional cost to all Equitable Life’s traditional and myFlex Benefits groups. 


About Equitable Life of Canada

Canadians have turned to Equitable Life since 1920 to protect what matters most. We work with independent advisors across Canada to offer individual insurance, savings and retirement and group benefits solutions to meet your needs.

But we’re not your typical financial services company. We have the knowledge, experience and ability to find solutions that work for you. We’re friendly, caring and interested in helping. And we’re owned by our participating policyholders, not shareholders. So we can focus on your interests and provide you with personalized service, security and wellbeing.


Media Relations Contact

Don Bisch
Director, Group Marketing
Direct Line:  519-904-8017