February 15, 2013 -

Equitable Life of Canada,  in partnership with Pharmex Direct Inc., is proud to introduce its new  Equitable Life-Pharmex Direct Mail-Order Program to provide customers with savings on their prescription drugs.

The Direct Mail-Order Drug Program is the latest solution offered through the Equitable Life Drug Plan Management Toolkit. It is an alternative and voluntary method for Plan Members of Equitable Life to receive their prescriptions by mail, saving time and money, while benefiting from the highest level of patient care. Plan Members will find this program simple and easy to use.

"The cost of prescription drugs continues to increase and Plan Sponsors are looking for simple and cost-effective drug plan designs," says Karen Mason, Senior Vice President, Group at Equitable Life of Canada. "This voluntary program is a value-based approach that improves generic drug penetration in the workplace and delivers savings to both the Plan Sponsor and Plan Member."

"Compared to just a few years ago, most drugs used to treat common chronic diseases now have an interchangeable generic available at a significantly lower cost," explains Martin Chung, Assistant Vice President, Strategic Health Management at Equitable Life of Canada. "However, the majority of Plan Sponsors are not fully capitalizing on aggressive generic price regulations now in place in most provinces. We can help Plan Sponsors capitalize through our mail-order program."

"Our Drug Plan Management Toolkit is an example of how Equitable Life provides insightful end-to-end Group Benefit management solutions," adds Mason. "We are dedicated to developing and delivering these solutions to help our customers capitalize on the changing economies of employee benefits and the rapidly changing Canadian healthcare environment."

About Pharmex Direct Inc.

Established in 1992, Pharmex Direct is a mail-order pharmacy that delivers quality care, convenience and savings for Plan Members and Sponsors alike. Pharmex Direct is committed to the highest level of patient care combined with promotion of the appropriate use of medications. Pharmex Direct and its pharmacists are fully accredited by the Ontario College of Pharmacists. Pharmacists are easily accessible for confidential counseling by telephone. 


About Equitable Life of Canada

Since 1920, customers have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life® is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing. Through Managing General Agencies and Advisors, Equitable Life offers a wide selection of competitive Individual Life and Health, Savings and Retirement and Group Benefits products to meet a range of financial planning and health needs.


Media Relations Contact

Mike Waechter
Director, Group Marketing
Direct Line: 519.904.8090
Email: mwaechter@equitable.ca