June 30, 2011 -

Equitable Life of Canada has taken the next step in its health and wellness solutions that matter™ strategy by introducing an online Health Assessment Tool to help Plan Members better understand and manage their health. 

Plan Members respond to a series of straightforward questions regarding health indicators as well as their health preferences (nutrition, exercise, and/or workplace sponsored events) through a user-friendly online platform. This feedback can then be used to support group benefit and wellness resource decisions and efforts. 

This can strike an effective balance between the employer's need for benefits cost management while providing practical and useful health tools that show Plan Members that their health is valued. 

"This is not your typical, static health assessment product that often sits unused by Plan Members," explains Martin Chung, AVP Strategic Health Management - Group, Equitable Life of Canada.  "We have partnered with Ceridian Canada to develop a Health Assessment Tool that not only encourages Plan Members to take control and understand their personal health situation, but also provides Plan Members and their employer with useful guidance in health management options." 

While all individual Plan Member Health Assessment responses and information remain confidential, employers are provided with a snapshot of employee health concerns, needs and interests.      

"This self-reported, employee perspective can be integrated, where appropriate, with other key health information such as drug claims data," says Equitable Life's Martin Chung.  "The result will be actionable insights that can assist in determining which actions will generate the greatest desired impact on each employer's unique health and wellness situation."     

"By bringing together Ceridian Canada's workplace expertise and Equitable Life's unique approach to health and wellness, we are providing a way to assess and improve employee and workplace health," says Mike Waechter, Director Group Marketing - Equitable Life of Canada. "This is our latest and certainly not the last step in providing health and wellness solutions that matter at both the Plan Member and employer levels." 

Plan Members gain online access through EquitableHealth.ca® to a tool that can help them further understand their health, identify health risk factors and/or reinforce good lifestyle habits and manage their health. 

"Our Health Assessment Tool also provides the opportunity for our clients to determine employee interest and then promote simple, yet effective health challenges that workplaces of any size can enjoy and benefit from," adds Martin Chung "Walking, eating and other health challenges will encourage workplace participation by making things easy and fun."  


About Equitable Life of Canada 
Since 1920, customers have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life® is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing.

Through partnerships with Managing General Agencies and Advisors, Equitable Life offers a wide selection of competitive Individual Life and Health, Savings and Retirement and Group Benefits products to meet a range of financial planning and health needs. 



About Ceridian Canada
Ceridian Canada is a human resources solutions provider that helps clients optimize their workforce, reduce costs and save time by finding, paying, developing and engaging their talent. With 40 years of experience, proven expertise and recognized service excellence, Ceridian is a trusted partner to 40,000 Canadian customers. 

Ceridian Canada is part of Ceridian Corporation, a global business services company with 8,776 employees and US$1.6 billion in annual revenue (2008). Worldwide, Ceridian provides services to 130,000 customers, touching the lives of 25 million employees.

Recognized repeatedly for HR and workplace best practices, Ceridian was again counted in 2009 among the 50 Best Employers in Canada, the Top 100 Employers, and the Best Workplaces in Canada among others. 


Media Relations Contact
Mike Waechter
Director, Group Marketing
Direct Line: 519.904.8090
Email: mwaechter@equitable.ca